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Beyond Provence: Five Rosés Worth Discovering This Season
Beyond Provence: Five Rosés Worth Discovering This Season
Beyond Provence: Five Rosés Worth Discovering This Season

When I opened Loki back in 2012, we stocked exactly one rosé. It wasn't because I didn't like the style, but because very few people were buying it. Rosé was often seen as a simple summer drink, something to enjoy in the sunshine rather than something to get excited about.
Fast forward to today and things couldn't be more different. Rosé has become one of the fastest-growing categories in the wine world, and at Loki we now stock more than 30 different rosés from across Europe and beyond. From the pale elegance of Provence to the vibrant pinks of Greece, Portugal, Italy and Lebanon, there has never been a better time to explore what rosé can offer.
Much of that success is thanks to Provence. Producers there perfected the pale, crisp, dry style that has become synonymous with summer, while iconic brands such as Whispering Angel and Miraval introduced millions of people to premium rosé. They deserve enormous credit for transforming the category and proving that rosé can be every bit as serious as white or red wine.
The wonderful thing is that their success has encouraged wine lovers to explore the category more widely. Today, some of the most exciting rosés are coming not only from Provence, but also from Portugal, Greece, Italy and even Lebanon.
So whether you're devoted to Provence or simply looking to broaden your horizons, here are five bottles that show just how exciting rosé has become.
Provence will always deserve its place as the benchmark for modern rosé, and there is a reason so many people fall in love with the style. But one of the greatest pleasures of wine is discovering what lies beyond the familiar.
Today, our rosé shelves at Loki look very different to the single bottle we stocked back in 2012. Whether it's the elegance of Provence, the freshness of Portugal, the character of Greece, the sunshine of southern Italy or the ancient winemaking traditions of Lebanon, there has never been a better time to explore just how diverse rosé has become.
by Phil Innes
No conversation about rosé can begin anywhere else. Provence has become the style that wineries around the world aspire to emulate. Delicate, pale and wonderfully refreshing, it's easy to see why it has become the drink of choice for long summer lunches and afternoons in the garden.
However, not all Provence is created equal. Rather than simply following the biggest names, I'd encourage people to seek out estates with a long history of producing exceptional wines.
Château de l'Aumérade Cru Classé Rosé is one of those producers. One of the select group of Cru Classé estates recognised in the official 1955 classification of Provence, it offers everything people love about the region: wild strawberry, delicate citrus and a beautifully crisp finish. For me, it represents outstanding value and is a wonderful example of what great Provence should taste like.
£17.99
When people think of the Douro Valley, Port is usually the first thing that comes to mind. Increasingly, the region is earning a reputation for exceptional still wines, including some wonderfully characterful rosés.
Made from indigenous Portuguese grape varieties grown on steep terraced vineyards overlooking the River Douro, these wines offer a little more depth than many consumers expect, while remaining beautifully refreshing.
Altano Rosé from Symington Family Estates is exactly the sort of bottle I'd recommend to someone looking for their next everyday rosé. Bright raspberry, wild strawberry and pink grapefruit are balanced by a subtle mineral freshness, making it just as comfortable with grilled prawns and salmon as it is enjoyed on its own in the sunshine.
£10.99
One of the joys of running a wine merchant is discovering wines that challenge people's expectations. Greek rosé is one of those categories.
Made from Xinomavro, one of Greece's finest native grape varieties, these wines have a little more structure and complexity than many people associate with rosé. They remain wonderfully fresh, but there's an extra layer of savoury character that makes them incredibly versatile with food.
Theopetra Estate Xinomavro Rosé is a brilliant example. Delicate notes of pink grapefruit, peach and wild berries combine with a crisp finish that makes every sip feel refreshing. It is proof that rosé can be every bit as interesting as white wine.
£23.99
Lebanon has been producing wine for thousands of years, yet it remains one of the most overlooked wine regions in the world.
The vineyards of the Bekaa Valley benefit from warm Mediterranean sunshine, cooled by altitude, producing elegant wines with remarkable freshness. They also pair beautifully with one of my favourite cuisines - few combinations are better than Lebanese mezze and a chilled glass of rosé.
Château Oumsiyat "Soupir" Rosé is exactly the sort of discovery that reminds me why I love wine. Elegant, floral and beautifully balanced, it demonstrates that some of the world's most exciting rosés are still waiting to be discovered beyond the obvious choices.
£12.50
Most people know Primitivo for producing rich, generous red wines, so discovering that it also makes exceptional rosé often comes as a surprise.
In the sunshine of southern Italy, rosé is very much part of everyday life. It appears alongside seafood, fresh burrata, grilled vegetables and long family lunches that stretch lazily into the afternoon.
Tramari Rosé di Primitivo, San Marzano captures that spirit perfectly. Juicy strawberry and raspberry fruit are balanced by refreshing acidity and a subtle Mediterranean freshness. It is impossible to drink without imagining yourself overlooking the Adriatic.
£13.99
One of the joys of wine is that every bottle tells the story of where it comes from. Whether you're planning your next escape or simply making the most of a warm evening at home, the right bottle can transport you further than you might imagine.
Sometimes, the best holiday begins with pulling a cork.
Phil Innes is the owner of Loki Wine, Birmingham's most awarded wine merchant. With stores in Birmingham City Centre, Edgbaston and Knowle, alongside nationwide online delivery, Loki specialises in helping customers discover exciting wines from around the world, with more than 50 wines available to sample by the glass across its venues.
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